As more Indigenous entrepreneurs and business owners step into leadership roles across industries, we are witnessing a beautiful evolution — one where inclusion, cultural wisdom, and collaboration are becoming central to the future of business.
But if you truly want to work with Indigenous communities in a respectful, meaningful way, there are some cultural truths you need to understand first.
Here are five things you need to know when doing business with Indigenous entrepreneurs and communities — insights that will help you build bridges, not barriers.
1. Eye Contact May Look Different — And That’s Okay
In many Western cultures, eye contact is seen as a sign of confidence. But in many Indigenous cultures, especially during ceremonies or formal interactions, sustained eye contact can be considered disrespectful.
You may notice an Indigenous person looking down or averting their eyes when speaking with you — this is not a sign of dishonesty or disinterest. In fact, it’s often the opposite. It’s a sign of humility and respect.
So when doing business, be aware of these nonverbal cues. Understand that respect looks different across cultures — and take that as an opportunity to meet people where they are.
2. Greetings Are Grounded in Respect
When greeting an Indigenous person, the standard practice is a firm handshake and a slight nod of the head — especially when meeting someone for the first time. If you’re greeting an Indigenous elder, especially a woman (a kokum or grandmother), a gentle hug may be a more culturally appropriate and welcomed gesture.
Also, if you’re visiting Indigenous territory or a specific nation, take time to learn how greetings are spoken. A simple word like “tansi” (hello) in some communities shows both awareness and respect.
The goal is to honour the traditions of the people you’re engaging with — not to apply a one-size-fits-all approach.
3. Respect Language, Culture, and Expression — Without Appropriation
Indigenous identity is rich, diverse, and deeply rooted in tradition. From regalia and ribbon skirts to braided hair and medallions, these elements are not costumes — they are expressions of history, pride, and resilience.
Avoid jokes or comments about accents, traditional clothing, or names. Do not assume familiarity with sacred symbols, spiritual practices, or tribal affiliations.
If you’re curious, ask questions respectfully — and privately. Never put someone on the spot or make them feel like a cultural exhibit. Respect is demonstrated in the quiet moments of listening just as much as in bold declarations.
Above all, avoid cultural appropriation. Just because a team mascot or product name used a caricature of Indigenous culture in the past doesn’t make it acceptable now. We must move forward — together — with understanding.
4. Not All Indigenous People Live on Reserve
It’s a common misconception that all Indigenous people live on reserves. Many Indigenous professionals and families live in urban centres or towns. Sometimes, there simply isn’t enough housing or opportunity on reserve.
But navigating these two worlds — the traditional and the modern — can be emotionally and spiritually complex. Indigenous business leaders are often expected to thrive in both spaces, carrying the weight of representation while balancing community expectations.
Be mindful of that dual reality. The pressure of “walking in two worlds” is real — and it’s part of the strength, not the weakness, of Indigenous professionals you’ll meet.
5. Intergenerational Trauma Is Real — But So Is Resilience
The impacts of the residential school system still echo through Indigenous families today. Intergenerational trauma is not a historical footnote — it’s a living reality.
Many Indigenous business owners carry the weight of what their parents or grandparents endured, while trying to build a new future for their own children.
I’ve seen this in my own family. And yet — here we are. Still rising. Still building. Still hoping.
We’re not asking for pity. We’re asking for partnership. A commitment to meet us with empathy, respect, and a willingness to understand.
Final Thoughts: Allyship Begins With Awareness
When you work with Indigenous peoples, you’re not just engaging with a business — you’re connecting with a legacy. A story. A community.
So:
-
Be mindful of cultural cues
-
Respect traditions and languages
-
Avoid stereotypes and assumptions
-
Learn the land you’re on and the people who belong to it
-
Show up with humility, not ego
Doing business with Indigenous communities isn’t just about a transaction — it’s about building trust. And trust is earned through respect, understanding, and intention.
We’re ready to work with you. Are you ready to meet us halfway?
hiy hiy
